Text marketing can be very effective for chiropractors, especially for new practices. When done correctly, text messaging can greatly increase your show rate and strengthen the doctor-patient relationship. As a bonus, many patients prefer texting to other forms of communication, such as email. The best way to engage with patients is to advertise your practice’s ability to respond to text messages. To boost your response rate, you can use SMS chat services on your website.
While many people associate texting with younger people, the truth is that this communication tool is becoming more common for people of all ages. In fact, 86% of Americans are texting and 65% of those in the age group of 50-69 prefer texting over email. With that in mind, SMS messaging can be a powerful tool for increasing patient engagement and revenue for your practice.
One of the most compelling benefits of SMS is its ability to reach patients at the key stages of their patient journey. Using an automated text campaign, you can send personalized messages to every patient in a matter of minutes. This method of communication has helped Dr. Carolyn Griffin, a chiropractor, increase patient retention and increase revenue. By implementing SMS into their marketing strategy, they can reach their potential patients at a much faster pace than they can do manually.
Another way to use SMS is to create an online patient portal. Mobile devices are increasingly popular among consumers, which means that you can easily create a personalized message for each patient. Personalized texts allow patients to communicate with your team in a way that suits them best. For example, patients can engage with your website and their health documents through mobile devices, view videos explaining recommended follow-up treatments, and schedule appointments.
While SMS may seem like a great way to nurture your patient list and increase revenue, you should also be mindful of the types of messages you send. While you should be aware of the age range of your patient’s age group, it’s not uncommon to see different age groups, ethnicities, and even gender-specific messages. Depending on your patient’s demographics, you can customize your texts and make it more relevant to your specific needs.
Aside from the opportunity to nurture your patient list, SMS also allows you to connect with your patients in a more personal way. For example, if you’re a chiropractor, SMS texts can be a great way to send visual aids to your patients. By displaying these materials on mobile devices, you can attract new patients to your practice. These patients will be more likely to visit you.