How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue

In addition to growing your patient list, SMS can strengthen your doctor-patient relationship. Text messages allow you to communicate with patients directly from your website. You can answer questions about their appointments, insurance information, or other concerns through SMS. You can also use it to build trust and reputation with prospective patients. This will increase your show rate and help you attract new chiropractic patients. By using SMS, you can connect with your current and potential patients at any time.

Many people still associate texting with young adults. But in fact, more people of all ages are using it to communicate. In the United States, 86 percent of people over the age of 50 use text messaging to stay connected. Moreover, people aged 50 to 69 prefer text messaging over email. SMS is a great way to engage with your patient list and boost your bottom line.

Besides texting patients to set appointments, you can also use SMS to recall dormant patients. By using SMS to communicate with patients, you’ll improve your customer experience and retain care. You’ll be surprised at how much a text message can do for your business. In less than ten minutes, you can set up an automated campaign to reactivate patients who had not come in a while. In just one day, she got 19 reactivations.

Among the most effective ways to use SMS is to create a buyer persona, also known as a buyer avatar. It is an archetypical representation of a real person with specific traits and a decision-making process. It is a persona that reflects your prospective customers and their needs. By creating an accurate persona, you can build a campaign that meets their expectations and increases your patient base.

You can also use SMS to text patients about the health condition they have. In addition to scheduling appointments, SMS can remind patients about the benefits of continuous care and encourage them to come back for another visit. Moreover, you can offer personalized messages to patients, which can improve patient retention. You can also send them informative texts on relevant topics related to their health. The right technology can help you do this.

Creating patient testimonials: The best way to build trust and improve patient loyalty is to use testimonials and reviews from existing patients. A testimonial from a satisfied patient will let them know about the benefits of chiropractic services, and it can make them choose a chiropractor for their health care. Moreover, a patient can send a message expressing their positive experiences with the services provided by the chiropractor.