Despite the countless benefits of SMS marketing, some chiropractic practices are still struggling to make the most of it. SMS can be a great tool to help chiropractors reach a wide range of patients and build a strong relationship with them. SMS allows chiropractors to display videos and visual aids on their websites and encourage patients to take an active part in their care. This builds trust and helps improve patient satisfaction.
One mistake many chiropractors make when using SMS is trying to lure new patients with an enticing ‘New Patient Offer’. While a good deal is tempting, it doesn’t create loyal patients. Instead, it attracts people looking for a great deal. However, your ideal patient is already committed to their health and is looking for solutions to their health problems, not a quick fix.
Before using SMS to reach your patient list, you must first ensure that you have the consent of your patients to text them. You can collect consent from your patients during their first visit. Also, you must inform them of your SMS rate and the types of messages you send to them. This way, patients will see you as a professional. While SMS messaging can be a good way to connect with existing and potential patients, doctors should avoid sending texts that contain sensitive information.
Another important aspect of using SMS to target patients is the ability to reduce no-shows. By sending reminders via text, chiropractors can increase their revenue. Ensure that you schedule these texts well in advance and provide a window for patients to reschedule if necessary. This way, your practice will not miss an opportunity to increase revenue. If you’re serious about increasing your patient list, SMS can help you increase your revenue.
Another important benefit of SMS is that it is easy to opt out. Patients can opt out of receiving text messages by simply replying with “STOP” to your message. As with all marketing methods, the key to success is knowing your target audience. In addition to knowing the demographic of your target patient base, you should determine the interests of your patients in order to tailor your campaign to their needs.
Using SMS to send reminders to existing patients is an excellent way to collect debt and boost revenue. However, you should remember that patients may have other bills and are more likely to pay if they receive a written demand. However, you may want to consider employing a collection agency to collect this debt for you. It may cost more, but it’s much more effective than hiring in-house debt collectors.