How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
In today’s world, most people don’t pick up the phone book anymore. If you’re a chiropractor, consider getting a Yellow Pages listing or adding your practice to local business directories. This will put you on the map and generate goodwill in the community. Additionally, you can sponsor local events and build credibility in the community. By using these tools, you can nurture your patient list and increase revenue.
SMS allows chiropractors to create a better customer experience for their existing patients. By requesting positive reviews online, chiropractors can increase their online presence, increase customer satisfaction, and attract new patients. Additionally, this method helps them build a better relationship with current patients, and improve their overall reputation. With the right strategies, chiropractors can increase their patient list and increase their revenue. Listed below are some ways that chiropractors can use SMS to nurture their patient list.
Content promotion: One of the most effective ways to nurture your patient list is to write content that is relevant to your practice. For example, you can write articles about spinal decompression, but target only patients who are looking for this type of treatment. You can even include testimonials from patients to use in your practice marketing. Word-of-mouth is one of the most powerful ways to build trust with patients.
Groupon Deals: A business massage program is a great way to reach busy people and make valuable connections. If you’re a chiropractor, consider offering chair massages to employees at local businesses. Employees can also refer you to their friends, family, and co-workers. This program will help drive warm traffic through your door, build a presence in your community, and generate potential referrals.
Before sending text messages, ensure that your patients have consented to receive messages. If not, you risk your patient opting out. Moreover, remember not to bombard them with texts. Eventually, they will opt out of receiving texts, which can lead to lower patient retention. Also, do not share sensitive patient information such as medical conditions, treatments, or their status. When sending text messages, address your patients by their first name and make it clear that you value their time.
Customer avatars – Buyer personas are archetypical representations of real people that follow a set of behaviors and decision-making processes. They are influenced by a number of factors and biases including their demographics, psychographics, and problems they perceive. They will also have specific expectations. Then, they’ll be more likely to buy your products or services.
Text messaging for appointment reminders – Using text messages to remind patients to make an appointment is a great way to build customer relationships. For instance, you can send out texts a day or two before a scheduled appointment to remind patients to confirm or reschedule appointments. This will decrease the number of no-show appointments in your practice. Also, if you’re using text messaging to communicate with your patients, you can include links to review platforms in your texts.