How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
How Chiropractors can use SMS to cultivate their patient list and increase revenue? By sending them messages, your practice can stay top-of-mind in their minds. People often look for healthcare services online before making appointments. A recent study shows that 57% of new chiropractic clients come through website or social media referrals. SMS marketing is an effective way to reach your patients during this decision phase.
When it comes to targeting your patients, consider creating a persona. This persona is a representation of your ideal customer. With their specific needs and wants, you can set the right targeting parameters. This way, your message will be relevant to your ideal patient. It will not only increase your revenue, but it will also increase your patient list. If you use an avatar to create your patient, you can target your messages to a specific persona.
Text messaging can be used for appointment reminders and confirmations. Your patients can easily text you to confirm or reschedule an appointment. However, you should remember not to bombard your patients with too many texts or they will opt out. Try sending a few messages every few days instead of multiple times per day. Do not send sensitive information, such as medical conditions, their history, and treatment status. In text messages, use the first name of your patient.
Another effective method of outreach is billboards. Billboards are prominently placed on the road and are in a driver’s line of sight. People like to read relevant information, and they also enjoy reading funny ads. The Joint Chiropractic, for example, used a humorous ad that featured a health-related message with an enticing offer. If your chiropractor is targeting the local community, a health screening would be a good way to educate them about your practice.
Besides sending out text messages, Chiropractors can also use digital advertising to promote specific services and attract new patients. It is also useful for brand awareness and building trust. The lead-generation ad format is designed specifically for new patient contact. You can use these reviews on your website or in printed marketing collateral. The benefits of getting patient feedback are immense. If your patients aren’t a chiropractic patient, then it is time to build systems to collect their feedback and use these messages to boost their satisfaction with your practice.
Social media sites are another digital advertising channel for chiropractors. Since social media is targeted, you can use its algorithms to find people with similar interests. Your message will be highly relevant to these people, which reduces the amount of wasted budget. Also, you won’t be wasting your marketing dollars on people who are unlikely to benefit from your services. Your ads will only be seen by people who have the best interest in your services.
Another effective way to nurture your patient list is through ebooks. eBooks are great because they are interactive and can include audio or video to further improve the message to your patients. Chiropractic-specific eBooks can educate existing patients and attract new patients. They are also an excellent way to increase patient numbers. In addition, you can also write an eBook on chiropractic and explain the facts about it.