How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
When it comes to using SMS to nurture your patient list, the potential benefits for chiropractors are vast. First, it strengthens the relationship between you and your patients, providing a simple way to keep in touch. Secondly, you can use this tool to increase your show rate and reach more patients. For instance, Dr. Lyle Koca uses SMS to reach 2,000 new patients per week. In addition, he increased his show rate from 87% to 94%.
SMS is also a great tool for chiropractors to display videos and visual aids on their website. These tools can encourage patients to participate in their own care, which increases their chances of a better recovery. Moreover, patients are more satisfied if they are involved in the process of getting treatment. Furthermore, these SMS can create a trusting relationship between chiropractors and patients.
In addition to SMS, chiropractors can also choose to sponsor events and programs that target their ideal patients. These programs are not only great ways to target specific demographics but also help chiropractors to reach busy people. For instance, they can conduct chair massages for office employees and share their expertise with them. By doing so, they will be able to generate warm traffic and establish credibility in the community.
According to studies, forty percent of chiropractic patients stop visiting a chiropractor after 10 visits. As a result, chiropractors must be more proactive in explaining why continuous care is necessary. This means that they should use the right technology to help patients understand the reasons for continuous care. The American Chiropractic Association lists patient education as one of the most important benefits of using an EHR. Today, patients are looking for more interactive patient portals and multimedia educational material.
Using SMS to nurture your patient list is a great way to increase your patient base and boost revenue. Many email marketing service providers offer newsletter templates and can help you design your own. This method of marketing is very effective, but many chiropractors fail to implement it. Studies have shown that word of mouth is the primary factor behind between 20 and fifty percent of buying decisions. In fact, when a friend or family member refers someone, they are four times more likely to make a purchase.
Another great marketing tool is blogging. Blogs allow chiropractors to write content that targets specific keywords that potential patients are searching for in Google. According to Demand Metric, businesses with blogs generate more leads than those without. By creating content on relevant topics, chiropractors can educate and demonstrate their expertise in their field. By developing a blog, chiropractors can create a more personal connection with their patients.
The first step in a successful advertising campaign is fine-tuning your audience. Learn what motivates people to seek chiropractic care and how they use technology to accomplish this. You can then leverage this knowledge to target your ads at the right time and place. And by creating content that people will find interesting and relevant to their interests, you’ll increase the chances of making a sale.