In the age of social media, a chiropractor can’t afford to ignore patient education. In fact, patient education is one of the most important aspects of chiropractic patient retention. Patients are not always open to asking why their care is needed, and this “don’t ask, don’t tell” dynamic can hurt a chiropractor’s chances of patient retention. However, the right technology can help a chiropractor educate patients about the importance of continuing care. The American Chiropractic Association lists patient education as one of the benefits of using an EHR. Providing patients with educational materials and access to a patient portal is also a must.
It is vital to utilize social media to increase your patient base. Social media platforms such as Facebook and Twitter are growing in popularity, and they are the perfect place to promote your practice and engage your existing patients. In addition to SMS, chiropractors should consider sponsoring local events and expos. By sponsoring these events, chiropractors can build relationships with potential patients and build credibility in their community.
Another vital aspect of marketing your practice is SMS. The average person who owns a mobile device spends approximately 60 seconds per day looking for health information on their phone. Using mobile devices to reach patients is an increasingly popular means of communicating with patients. For example, chiropractors can share videos explaining recommended follow-up treatments or visual aids. These methods are effective in generating a larger patient database.
It is vital to keep in mind that patients can have other bills, which can make it impossible for a chiropractor to collect. Therefore, collection letters are an efficient and effective way to collect outstanding debts. In fact, many patients pay their bills when they receive a written demand for payment. In contrast, a collection agency may get more money by making collection calls or filing a lawsuit.
A positive review from an existing patient is a powerful social proof for your practice, which may make your practice more attractive to prospective patients. People are increasingly smart and sophisticated, so having a positive review from someone else will increase your credibility and increase your revenue. In addition to promoting a positive reputation, a positive review will help your practice’s rankings in search engines. So, while you’re nurturing your patient list, don’t forget to capture their feedback and testimonials.
While a 30-second commercial on local television or radio stations costs approximately $5-$34 per thousand viewers, it’s an excellent investment. The key is to create a memorable ad that provides relevant information. Many people are attracted to funny ads, and the Joint Chiropractic clinic used these effective campaigns to promote their specializations. They included an enticing offer with a fun message.
Keeping patients happy is the key to good retention and word of mouth marketing. By proactively nurturing your patient list, you can offer them more products and services that they need, or even recommend to others. The use of text messaging in chiropractic practice marketing is a great way to keep the current clients happy and keep them coming back. And by keeping patients satisfied, you’ll be able to grow your patient list and increase revenue.