How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
SMS marketing is a great tool for chiropractors who want to grow their patient list. SMS messages can be sent to potential patients to foster a positive experience. Send an SMS asking patients to leave a review or provide a link to a review platform. This will help build trust with patients and increase your practice’s reputation. Using SMS can boost patient conversions, so you’ll be surprised how much money you can make with just a few SMS messages.
Many patients will also pay deposits for services, with half of the payment due at the start of treatment and the rest at the end. Asking patients to pay a deposit may turn off new patients, but many patients don’t have the money to pay upfront. By using SMS to collect payments, patients will feel more comfortable and likely to return to your office. This method of patient retention is effective for both patients and chiropractors.
To make SMS marketing successful, chiropractors need to define their unique selling point. This may be something as simple as flexible appointment times. It can also be a special product. Whatever it is, it’s important to offer a great value to your patients. By offering a great experience, patients will be more likely to make a decision to visit your practice. If you’re not sure what makes your practice stand out from the rest, it’s important to start by developing a strategic plan.
As an additional benefit, text messaging can be used to send appointment reminders, confirm appointments, and reschedules. This feature is also effective for scheduling appointments, reducing no-show rates, and improving patient satisfaction. Listed below are some tips to text patients. It’s easy to get your patients to text you and your staff when they need to and will appreciate your efforts.
Text message communication is also a great way to build relationships with current patients and keep in touch. A recent survey conducted by a leading marketing company reveals that 87 percent of chiropractors do not use patient portals for patient communications, and one-third of them don’t even know what a patient portal is. Fortunately, SMS has helped Dr. Lyle Koca reach thousands of new patients every week and increase their show rate from 87% to 94%.
In addition to SMS, chiropractic clinics can also use blogs to educate and inform their patients. Blogs provide chiropractors with the opportunity to write content for specific keywords that potential patients may be searching on Google. Demand Metric reports that businesses with blogs generate more leads than those without blogs. They can also educate their readers, demonstrating their expertise and knowledge. SMS messaging campaigns can also help increase patient loyalty and revenue by further educating existing patients about their conditions.