There are several ways to communicate with patients through text messages. If you have a website that allows patients to send you messages, you should advertise that you can answer their questions by text. You can also use SMS chat services to interact with patients right from your website. You can send out text messages to new patients to answer their questions about appointments, insurance, and other important details. These tools will drive up conversions.
While most people associate texting with youth, this type of communication has become increasingly popular among all ages. As of 2012, 86% of Americans aged 50 and over communicate via text. Eighty-six percent of these individuals prefer texting over email. As such, text messaging allows you to engage with patients in a social way that will grow your practice and increase your bottom line.
SMS has multiple benefits. It’s easy to set up and send, and it’s easy to integrate. With the help of an application, you can create a personalized message for every single patient. You can send it to your patients as a reminder to make an appointment or to schedule a follow-up appointment. Even if you’re not using SMS as a primary marketing tool, it’s possible to automate and customize your message for each individual patient.
Using automated text messages is a fantastic way to engage patients. Not only does SMS allow you to reach out to patients at key moments of their patient journey, but it also allows you to send personalized messages. One chiropractor who had a difficult time retaining patients began sending them text messages using her business phone number. Within ten minutes, she received 19 reactivations, which increased her show rate by almost 15%.
Texting is a great way to keep in touch with patients. Most of your patients are likely to be using mobile devices, and SMS is a great way to communicate with them. Unlike emails, you can send text messages to patients in the form of images. You can also share videos that explain follow-up treatments. This way, they’ll be more likely to follow-up and stay in your practice.
Besides strengthening the doctor-patient relationship, texting is also an effective marketing tool. It helps chiropractors connect with patients and increase patient satisfaction. By using an SMS, Dr. Carolyn Griffin’s patients started receiving texts on their business number. After only ten minutes of setting up an automated text message, she was able to see 19 new patients within a week. Her show rate went up by 9%.