How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
How Chiropractors can use SMS to foster a patient list and increase revenue is a common question. Many people do not use the phone book anymore. Therefore, chiropractors should consider a Yellow Pages listing and other local business directories as opportunities to increase brand awareness and goodwill in the community. Another effective option is to sponsor local events or sports teams to help build local connections and increase credibility.
Regardless of the method you use to cultivate a patient list, mobile devices are a great resource for engaging patients. In fact, 62 percent of smartphone owners have researched health information within the last year. With this knowledge, chiropractors should consider incorporating mobile resources into their marketing strategy. SMS messaging, when done right, can be very effective in attracting new patients. For example, sending a patient SMS message with a link to a video explaining a follow-up treatment or visual aids can boost the doctor-patient relationship.
Another way to attract new patients is to write testimonials. The testimonials from past patients can provide valuable information about the quality of care a chiropractor can offer. Patients can read testimonials about specific benefits of chiropractic care and choose a chiropractor based on this feedback. By promoting chiropractic services on social media platforms, chiropractors can create a buzz that will influence prospective patients to come in for an appointment.
The problem with traditional marketing strategies is that new patients don’t know how to solve their primary pain. They are overwhelmed with too much information and can’t decide which strategies will resonate with their ideal patient. Therefore, it is vital for chiropractors to focus on developing a patient list that reflects their unique expertise and knowledge. The key is to make your messages more personalized and personal.
Another way to cultivate a patient list is to include a referral system in your practice. It’s worth mentioning that word of mouth is responsible for around 20% of buying decisions. People who are referred to a chiropractor are 4x more likely to make a purchase than someone who didn’t know anything about the practice. That is why it’s vital to integrate referrals into your practice.
Another effective method of marketing is eBooks. People suffer from auto accidents and work-related injuries. A new eBook or podcast addressing common injuries in the workplace can explain the benefits of chiropractic care. A podcast is an effective niche marketing technique that engages the patient on a deeper level. The podcasts are audio and video-based, which means they’re a good way to engage potential new patients and build patient loyalty.