If you are a Chiropractor, you know how important it is to nurture your patient list. However, there are other ways to do so. You can leverage social media, which is used by more people than ever. Using social media to share your information is an excellent way to generate new patients. Social media also has the added benefit of removing any doubt in the mind of a potential patient.
Texting is a quick, convenient, and easy marketing tool. Over 5 billion people send and receive text messages. Almost everyone checks their phone and reads texts. This makes it a great tool to nurture patient lists and increase revenue. 99% of text messages are opened, compared to only 20 to 30% of emails. Here are some ways to send your patients SMS messages.
Text messaging is a great way to reach busy people. It’s also a great way to make valuable connections. You can even provide 10-15 minute chair massages to employees. In addition, you can talk with employees about potential health issues and refer them to your practice. This is an excellent way to get warm traffic through your doors and establish a strong presence in the community. Once you get them to sign up for your mailing list, your patient base will grow significantly.
Educating patients and providing them with educational resources is key to retaining your patient list. Studies show that 58 percent of patients rate technology positively, and implementing patient education technology is important for your practice. You can purchase stand-alone patient education systems, such as ChiroCloser or 3D Practice. These tools allow patients to access their medical records, pay their bills, and access patient education resources from your practice.
Another way to nurture your patient list is through testimonials. Word of mouth marketing is extremely effective and allows you to build trust with people looking for information about chiropractic techniques. In addition to testimonials, you can also use video testimonials on your website or on social media. Consumers are more savvy than ever, so the best way to generate patient feedback is through testimonials. Make sure to keep posting relevant content that will educate your audience and show your expertise.
The second way to cultivate your patient list is by using mobile devices. Today, 62 percent of smartphone owners use their smartphone to look for health information. So, if you want to nurture your patient list and increase revenue, integrate mobile resources. The results will be worth it. So, how do you integrate SMS into your marketing campaign? Here are some tips to increase your ROI: