How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
By sending SMS messages to current patients, chiropractors can strengthen the doctor-patient relationship. By sending patients an SMS with a link to a review platform, chiropractors can increase their online presence and improve their patient experience. In addition to attracting new patients, SMS can help chiropractors build their reputation. Read on to learn more about the ways chiropractors can use SMS to nurture their patient list and increase revenue.
One of the best ways to use text message marketing for your practice is to avoid no-shows. Studies have shown that patients respond more favorably to text messages than to email. If a patient cancels their appointment, for example, a text message sent to them is more personal and likely to be opened. Furthermore, patients are more likely to stick with a therapy practice when they feel appreciated.
In today’s health care environment, it is important for chiropractors to recover money from existing patients. It is advisable to hire a collection agency to help chiropractors collect payments from patients, so that in-house staff is not turned into part-time debt collectors. Patients are often forced to pay high deductibles, with only a few thousand dollars in savings. The costs can be overwhelming for patients who may require more than one treatment.
One of the ways chiropractors can create a successful SMS marketing strategy is to create blog content. Blog posts contain specific keywords that potential patients are using to search for. By creating content that answers the questions that potential patients have, chiropractors can target their audience and increase their revenue. A blog can also educate readers, as well as demonstrate their expertise on a particular topic. By creating a blog, chiropractors can educate potential patients and increase patient loyalty.
Creating video content is another way to engage your patient base. Many patients will pay deposits in advance of treatment. You can ask them for half upfront and the other half after treatment. If you ask patients for a deposit in advance, you run the risk of turning away new patients. To avoid this, it is a good idea to ask for a payment in advance. This way, you won’t put a burden on your patients and will avoid wasting time.
Another way to improve patient satisfaction is to send a customer’s testimonial to your practice. Patient testimonials are a powerful way to spread your reputation. They provide proof of the effectiveness of chiropractic techniques. They also speak volumes about your staff and the professionalism of your practice. This type of word-of-mouth marketing can inspire people to choose you over another chiropractor. When people are happy with their treatment, they tend to return to you again.
Besides sending SMS messages to patients, chiropractors can also send them eBooks with information on the benefits of chiropractic. People often suffer from auto accidents or work injuries, so it’s important to offer them a guide to the benefits of chiropractic care. This way, patients can better understand the benefits of chiropractic care and why they should seek chiropractic treatment. It’s an effective method for building patient loyalty and maximizing patient lifetime value.