Today, nearly nine out of ten patients prefer text messages to phone calls. Yet, many chiropractic offices still rely on email and phone calls to communicate with patients. These communications are essential for scheduling and managing appointments, answering questions and communicating about treatments. Text messages offer chiropractors a highly targeted way to reach patients. Here’s how chiropractic clinics can use SMS to nurture their patient lists and increase revenue.
A third-party endorsement is highly persuasive. The more specific the comment, the better. If you want to reach a specific audience, try to target them with very specific descriptions of their symptoms or cure. For example, a recent American Chiropractic Association survey showed that ninety percent of chiropractors experienced musculoskeletal issues due to the COVID-19 pandemic.
Mobile devices are extremely popular. The use of such platforms can also help chiropractors provide visual aids and videos explaining recommended follow-up treatments. The benefits of mobile health are numerous. Patients will enjoy faster recovery and greater overall wellness. SMS messages can also promote brand loyalty and encourage new patients to come to your practice. Once they’ve visited your practice, they can share your messages with their friends and family.