How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
If you’re a chiropractor, you probably have a list of patients. You can use SMS to nurture your patient list to improve customer experience by sending personalized messages to every subscriber. Using an SMS to reassure patients about their care is an effective way to eliminate lingering doubts. Adding social proof to your message will help eliminate those doubts, too. Here’s how you can use SMS to increase patient retention and increase revenue.
First, SMS allows you to share educational content with your patients. Today, more people than ever use social media. This can help you increase patient retention, provide educational information, and solicit feedback. For example, holidays and birthdays are great occasions to remind patients that they’re still in your practice. You can send these emails to remind them of important appointments, or even post videos explaining recommended follow-up treatments.
SMS also allows you to engage no-show patients, which is beneficial for building loyalty. By reminding no-show patients about their next appointment, you’ll increase the chance that they’ll return for a second visit. SMS messages can also be used as a means to reach out to new patients. If you have a newsletter, you can send it to your subscribers. SMS can also help you drive new patients to your practice.
Despite the growing competition, marketing for chiropractors can be a tough challenge. But with proper research and a well-thought-out strategy, SMS messages can help you boost your website traffic and generate more revenue. So, get started today and start nurturing your patient list! You’ll be glad you did. Just make sure to follow these tips to maximize the results of SMS marketing.
Research has shown that 91 percent of patients prefer a chiropractor that uses multimedia educational materials. According to the U.S. Bureau of Labor Statistics, the employment of chiropractors will grow 15 percent by 2022. If you want your patients to remain happy with your practice, you’ll have to stay current with their expectations. And if you want to stay competitive, SMS messaging is a powerful tool.
With a steady stream of SMS messages, you’ll be able to keep your patient’s information in their hands and entice them to visit your practice. Not only will your list grow, but your practice’s image will improve as well. SMS campaigns will keep your patients engaged, which will boost your patient list, resulting in improved patient satisfaction and higher revenue. If your practice is new, SMS marketing is an ideal way to introduce your practice to your prospects.
Text message marketing has a number of benefits for your therapy practice. You can use SMS to thank patients for their previous visits, ask for reviews, and announce upcoming events and promotions. Another benefit of text message marketing is that it’s trackable, which means you can see how effective it is. Once you’ve integrated SMS marketing into your marketing strategy, you’ll be surprised at how effective it is.