In order to improve the retention of your patients, SMS can be a great way to keep them engaged and informed. Text messaging allows you to target your patients at specific moments during their journey, and can send personalized messages. One chiropractor used SMS to reactivate patients who had not come in for a while. In just ten minutes, she set up an automated reactivation campaign and received 19 reactivations!
With the influx of new immigrants, the Millenial generation has overtaken the Baby Boomers as the largest generation in the U.S. Today, chiropractic practices must attract the attention of this generation. Many companies and organizations have forgotten that people get on social media to interact. Your social media strategy should focus on engaging your clients and community. By providing great content, you can create a positive impression of your practice among prospective patients.
Facebook ads are another effective way to grow your practice. When combined with Google Ads, Facebook ads can promote videos, blog articles, and new patient specials. Unfortunately, many chiropractors give up on Facebook Ads after just a few weeks. This isn’t necessarily a reflection of your business, but rather your lack of knowledge or execution. Facebook ads are an effective tool for chiropractic marketing, but the problem lies in how chiropractors use them.
A study at Simmons College found that patients prefer a chiropractor with high-quality content. Patients want more than a basic website, though. They want a personalized experience and a connection with their doctor. These factors can help patients recover faster and improve their overall health. These tools will increase patient satisfaction and retention. These benefits can be realized in just a few months, so take advantage of the technology today!
Ebooks: eBooks are becoming popular for their portability, and chiro-specific eBooks are an excellent way to connect with potential new patients. Ebooks have the added benefit of being interactive and can include audio and video. With eBooks, you can debunk common chiropractic myths and explain the facts about chiropractic treatment. This way, patients will be more inclined to come in for an appointment and receive care in your office.