How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
If you’re looking to increase your patient list and increase revenue, using SMS can help you do it. Besides building your patient list, SMS can also remind patients about their appointments. Chiropractors can also use social media to spread the word about their practice. Social media is a great way to reach potential patients. So, how do you use it? Read on to discover how SMS can increase patient retention.
SMS can reach patients at crucial points in their journey to become a patient. It can remind them of an upcoming appointment, offer helpful pain management tips, or remind them of their next scheduled appointment. By targeting patients with personalized messages, SMS can help you increase patient retention and revenue. You can even make it more personal by focusing on specific patients’ needs and wants. This way, your patients will get better value from your messages and may even recommend you to others.
Despite being a vital service provider, many chiropractors do not have a business mindset. According to a recent study, there are major gaps in chiropractic education curriculum. In addition to being trained in chiropractic care, chiropractors must also learn how to run a practice. If they are not able to handle business operations, they can lose a lot of money. So, why not make your practice a success?
Automated SMS campaigns can reach patients at critical stages of their patient journey. By using SMS, chiropractors can easily reach every patient and provide them with customized messages. Dr. Carolyn Griffin set up her automated reactivation campaign in just 10 minutes and got 19 reactivations from the same text message! She also used SMS to create campaigns that feature coupons or information about new services and treatments that will benefit the patient.
Content marketing helps chiropractors create trust with their patients. Content that’s valuable to them will help them decide to choose your practice over another. Patients are prone to trust a chiropractor they’ve heard good things about. Whether it’s spinal decompression or a new service, your potential patients will be motivated to leave a review. Therefore, SMS is a powerful tool for chiropractors to increase patient retention and increase revenue.
In the meantime, a patient portal is a great way to improve patient engagement. Patients will have access to educational content and can even pay their bills online. Patient portals can help chiropractors improve their patient experience without adding additional workload to their chiropractic staff. In addition, chiropractic patients will be able to see the latest test results, communicate with their health care team, and even manage their insurance claims.
Another option for creating a database of potential patients is to create a customized ebook. This ebook will address common injuries and explain the benefits of chiropractic services. It will also help patients understand how chiropractic services can improve their range of motion and improve overall function. Moreover, these ebooks are easy to create, which allows chiropractors to create them quickly and easily. The ebooks will be easy to customize for each individual patient.