How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
Using SMS to market to patients has many benefits for your chiropractic practice. Not only can it help you build a patient list and remind patients of their upcoming appointments, but it can also help you generate new leads. Social media is a growing industry and can be a great way to reach out to potential patients. You can use social media to promote your practice by creating a page for your chiropractic business on a popular social networking site, and then start sending out messages to those people.
To get new patients, first decide what kind of patients you want to attract. For example, are you looking for an athlete looking for an injury solution? Or maybe a mom who is focused on family wellness? Or perhaps a retiree who wants to age well? It’s important to remember that buyer personas are not always representative of your current patient base, and you’ll need to re-evaluate your marketing strategy based on what works best for you.
A survey by the Pew Research Center found that 62 percent of smartphone owners have searched for health-related information in the past year. This means that you need to incorporate mobile resources into your marketing strategy. If you’re using SMS to generate leads, consider adding educational videos, visual aids, and downloadable PDFs to your website. And make sure to include links to patient portals, as these are popular ways to reach patients.
SMS is one of the most effective marketing tools available. Studies have shown that people check their cell phones 150 times a day, so if you send a text message to them, they’ll see it. That’s good news for chiropractors, because it’s free real estate on mobile devices, and your patients will read it! This makes SMS a great marketing tool for any practice.
If you want to get the most out of SMS for chiropractic practice, you should invest in educational technology for your practice. More than half of patients surveyed said that technology has improved their health care experience. You can purchase a stand-alone patient education system, such as ChiroCloser or 3D Practice. And you can also integrate your EHR to your practice.
If you’re interested in using SMS for chiropractic marketing, it’s important to know that it’s okay to opt out of a message. As with any marketing tool, you’ll need to have your patients’ consent to receive text messages. The good news is that text messaging software is easy to use, and it’s easy to manage your subscriber list. You can even track your results.
For example, you can create an ebook and use it to send to your patients. This ebook can address common injuries, including auto accidents and work-related ones. It also explains chiropractic services and helps people with range of motion and overall function. Using SMS for chiropractic marketing can boost your practice’s revenue. So, you might want to invest in video testimonial ads, marketing deals, or a Facebook page that’s active.