Many people no longer pick up the physical phone book, but a chiropractor can leverage this opportunity to reach their patients through social media. Whether you want to connect with patients on Facebook, Twitter, or Google+, you can use these platforms to reach out to people, both potential and current. Using social media to spread the word about your practice will allow you to reach more patients and build trust.
One of the most important aspects of a marketing strategy is the buyer persona. This is an archetypical representation of a real person, complete with personality traits and buying habits. It is based on a buyer’s decision-making process and is influenced by a variety of factors. These factors include: demographics, psychographics, problems (real and perceived), motivations, and expectations. Understanding your buyer’s motivation will help you craft messages that appeal to them.
Text messages are a personal touch. They are perceived as more personal and effective than email or telephone communications. As such, they can help you avoid the no-show problem. Using text messaging, you can remind your patients about cancelled appointments or reach out to other patients who might have been scheduled in that time slot. By ensuring your patients receive messages that make them feel appreciated, your practice will see an increase in show rates.
By using automated text campaigns to keep in touch with existing patients, you can easily reach each patient. You can tailor the messages to meet the needs of every patient. With automated text messages, you can reach each patient individually. In less than 10 minutes, Dr. Carolyn Griffin set up an automated text campaign to reactivate her list. From this single text, she received 19 reactivations.
Screenings can take place anywhere – a local sports event, trade show, or school, or a local community get-together. The chiropractor can even hold screenings of their patients, educating them in their local area about the benefits of chiropractic care. These screenings have been shown to increase response rates and close the deal during the decision-making phase. So, why wait? Get started today!
As with email, the number of texts to a patient should be limited to keep the communications from becoming too overwhelming. A patient may prefer to receive an email every week, while a text feels more intrusive. Hence, the number of texts sent to the patient should not be more than two a month. However, SMS is a valuable tool to nurture your patient list.
Creating an ebook and publishing it on your website is another way to market to your patients. Many people suffer from auto accidents or work related injuries, and a chiropractor could write an ebook about common injuries and how they can be treated. A chiropractic eBook is a valuable resource for potential patients because it demonstrates your expertise and knowledge of the topic. If your patients are interested in chiropractic care, you can educate them with a free ebook about how this treatment can improve their range of motion and overall function.