SMS messaging has been a great marketing tool for chiropractic practices, and chiropractors can use it to reach patients at key moments throughout their patient journey. It’s easy to customize the message for each individual patient, and it can also be a great way to reactivate a patient list. One chiropractor used SMS to get 19 reactivations in ten minutes, and received several new patients that day. The most important benefit of SMS is that nearly everyone can access it.
The internet is a great place for chiropractors to use text messaging to nurture their patient list. It’s easy to create and send a text message, and it’s free. People who use social media regularly are very likely to be potential patients. Social media platforms have become very popular, and chiropractors can use this to spread the word about their practice. In addition to sending out text messages to patients, chiropractors can post information on social networks about their services.
SMS messages are highly beneficial for patient retention and can improve the patient experience in your office. A patient portal is an excellent tool for engaging patients, and it is usually integrated with EHR systems. The patient portal is also packed with engagement-driving functionality that enables patients to view test results, communicate with their medical team, and pay bills online. This tool will improve the patient experience while adding very little extra work for your staff.
Besides boosting patient engagement, SMS is also a great way to communicate important information about the services of your practice. Mobile devices are highly popular today, and chiropractors can leverage these tools to promote their services. You can display videos, visual aids, or explain recommended follow-up treatments. Further, it helps to know that mobile users will open their emails as soon as you send them.
Another benefit of text message marketing is that it helps you reduce the number of no-shows in your practice. People view text messages as more personal than other forms of communication, and patients who feel appreciated are likely to stay loyal to your practice. SMS messaging will also help you reach new patients. The average cost of a missed appointment is $200, and SMS marketing can help you cut down on these costs.
With these marketing methods, chiropractic practice owners can effectively engage their patient list by promoting their practice and products. SMS messages can be used to push education, promotional messages, and reminders to patients. It is an excellent way to maintain relationships with existing patients and cultivate new ones. SMS also allows chiropractors to automate their communication and follow-up processes. By automating these processes, chiropractic practices can effectively target their messaging and increase revenue.
Using eBooks is another effective way to engage patients. They provide an excellent source of information about chiropractic treatment. Many people suffer from injuries related to their profession or automobile accidents. By incorporating ebooks on these topics, chiropractors can educate patients on what chiropractic services are and how they can benefit from them. It’s also a great way to dispel myths about chiropractic care.