In the world of social media, texting is the most widely used form of communication. Chiropractors can use SMS to their advantage in terms of marketing and patient retention. SMS chat services allow chiropractors to communicate with patients directly through their website. Potential patients can use the messaging service to ask questions about appointments, insurance, or the practice in general. Many chiropractors are finding success using SMS chat services to increase their show rate and nurture their patient list.
Despite being associated with younger people, SMS has become increasingly popular among older adults. Eighty percent of Americans over the age of fifty use texting. This means that a well-designed SMS campaign can reach potential clients in their cell phones. Dr. Lyle Koca, a chiropractic practitioner in Omaha, began using SMS to communicate with his patients. Within ten minutes, he received 19 reactivations!
In addition to texting patients, chiropractors can build a community around their practice. When people are helped by a chiropractor, they want to recommend them to other people. Word-of-mouth referrals and reviews are two of the most powerful sources of new patients. Provide opportunities for patients to advocate for your practice. This is the offline equivalent of social media advocacy: your spouse will talk about your practice on social media.
One of the biggest challenges chiropractors face is patient retention. New patients need regular follow-ups, and a good relationship with patients is critical for success. Texting is one of the best ways to maintain that relationship. It is also an excellent tool for educating patients about important topics in the practice, like health information. You can even use it to send notifications on Facebook. It doesn’t add to the workload of your staff.
Another way to market your practice is by posting testimonials. Patients will trust your practice and services more if they read testimonials from other satisfied patients. They will trust you and choose you over your competitors. By sharing these testimonials on social media, you can increase the number of patients who come to your practice because of your positive experiences. Moreover, word-of-mouth marketing is one of the best ways to attract new patients.
In addition to sending out promotional texts, Chiropractors can send personalized content to their patient list through SMS. By providing information on important topics, chiropractors can build trust and build patient lists. This is crucial for building a relationship with patients. If your messages are personalized and relevant to their needs, potential patients will be more inclined to book an appointment with you. Aside from SMS, chiropractors can also use their own website to share articles on topics relevant to their patients.
Another way to retain patients is to provide educational materials to patients. A majority of patients do not ask their chiropractor for the reasons behind their recommended treatment. This negative “don’t ask, don’t tell” dynamic hurts patients’ chances of retention. Patients must be actively involved in their care, and the right technology can help them understand the need for continual chiropractic care. Achieving these goals requires the right mix of education, engagement, and technology.