How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
There are many ways to promote your practice through SMS, and this article will discuss some of them. SMS is a great way to attract new patients and foster a positive patient experience. Send an SMS requesting patient reviews and provide a link to a review platform. By sending an SMS, you can build a positive relationship with your patients, which in turn will increase your practice revenue.
SMS can help you reach your patients at important moments throughout their journey. You can customize the messages to each individual patient, and it can even be a way to remind your patients to leave reviews. Dr. Lyle Koca, a chiropractor in Omaha, started texting patients to stay in touch with him and increase patient satisfaction. Within 10 minutes, he had set up an automated text reactivation campaign. One message brought him 19 reactivations!
Aside from SMS messaging, chiropractors can also use email marketing to keep in touch with current patients. Several email marketing providers offer newsletter templates that you can use for free. Many chiropractors fail to implement a referral program to build their patient list. Studies have shown that word-of-mouth is responsible for 20-50% of buying decisions, and a recommendation from a friend is four times as likely as a personal recommendation from a trusted source.
Besides utilizing SMS messaging for patient engagement, chiropractors can also utilize patient portals to enhance the overall patient experience. These portals are secure websites that are often integrated with EHR systems. They include engagement-driving functionality that allows patients to access test results, communicate with their healthcare team, and pay their bills online. Such portals will not only enhance the patient experience but will also not burden chiropractors with additional work.
Another way to leverage SMS to build a patient list is to sponsor local events. For example, you could sponsor a local sports team, expo, or fair to promote your business. By doing so, you can create goodwill in the local community and drive warm traffic to your office. Sponsorships will also help build credibility and brand awareness. A business that hosts a sporting event may receive many referrals through SMS, and you can also provide discounts to participating athletes.
Social media is another excellent method of marketing your chiropractic practice. More people are using social media today. This means that you can easily target potential patients by using this social media channel to spread your practice’s information. The best part is that it is completely free and easy to use. All you need to do is create an account and start sending messages to your potential patients. And once they’ve registered, they’ll be notified via text message.
A third way to market to your patient list is to use video follow-up exercises. Videos can also be incorporated into your practice and used in printed marketing collateral. Reviews are becoming increasingly important in today’s world, and chiropractors should set up systems to collect feedback and video testimonials from patients. When you have a good patient list, you can build a reputation for a successful practice.