By nurturing your patient list using SMS, you can attract new patients and create a positive customer experience. SMS is an excellent way to request patient feedback online or give a link to a review platform. By providing this information to your patients, you can create a strong connection and foster trust with your patients. Besides, it can help you increase your revenue as it increases your patient base.
Another effective way to get patients to choose your clinic is to send them a personalized video describing the service you provide. A video can give prospective patients a glimpse of what you’re like as a chiropractor. Video testimonials also make your practice stand out from the crowd. Chiropractic patients are likely to be skeptical about online reviews but they’re likely to make the right choice.
Another effective way to communicate with patients is to write articles on healthy spine habits and workout tips. These are great ways to provide valuable information without wasting a lot of time. You can even automate this process! In addition to articles, chiropractic practices can produce videos by promoting their services online and on social media. The videos should be short and informative, as they give a professional image and demonstrate that they know their stuff.
Another effective way to nurture your patient list is through automated SMS messages. SMS messages can be sent to patients at key stages in their journey. Moreover, they can be customized to fit each patient’s needs. A successful example of an automated SMS campaign was created by Dr. Carolyn Griffin. It took less than 10 minutes to set up. Using SMS, she received 19 reactivations in a single SMS!
Content promotion and communication through email and SMS are two essential elements of patient marketing. During the first stage, you introduce your practice to potential new patients. The second step is to encourage potential patients to call you. Only one to five percent of potential patients make an appointment after the first contact. This is why 95-98% of potential patients will exchange their contact information for valuable content, known as lead magnets.
As patients’ expectations and competition are increasing daily, they are demanding more attention from healthcare businesses. Texting allows patients to stay in contact with doctors and increase their satisfaction levels more than any other medium. SMS is a powerful marketing tool. Dr. Lyle Koca, an Omaha chiropractor, used SMS to nurture his patient list, and today his practice sees over 2,000 patients a week, increasing his show rate from 85% to 94%.