How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
By using SMS to nurture your patient list, you can reach out to your patients at critical points in their journey. These messages can remind your patients of upcoming appointments and give them pain management tips. You can also re-engage existing patients and increase patient retention and revenue. By sending personalized messages to your patients, you can deliver more value and encourage referrals. Read on to learn how you can use SMS to nurture your patient list and increase revenue.
Another great way to increase your patient list is by setting up a patient portal. With a patient portal, your patients can easily send messages to each other and get reminders about follow-up appointments. It is vital for a chiropractor to establish a connection with their patients and build a patient list. SMS can help chiropractors build a patient list and increase revenue. Just make sure to include a patient portal in your marketing strategy.
To get the most out of your patient portal, you need to define your USP. This USP can be anything from your special product to flexible appointment times. You must also ensure that your patients have access to your patient portal to view health documents, pay bills, and engage with treatment recommendations. Patients will appreciate this convenience and feel appreciated. These systems will enhance your patient experience without burdening your staff.
Despite the growing competition and changing expectations, you can still take advantage of SMS marketing and increase your patient list. The average person checks their cell phone 150 times per day, so SMS can be considered as valuable real estate in their mobile devices. If you can send a message to a patient’s mobile phone, they will read it, and this is one of the most effective marketing tools for any practice.
Besides SMS, you can also try out podcasts. You can interview fellow chiropractors or other professionals in the field. You can also do this by writing a blog article or doing a podcast on your niche. It’s a great way to share your expertise and connect with potential patients. Once you have an idea of what kind of content your patients will enjoy reading, it’s time to start creating content that speaks to their needs.
If you’re a chiropractor, you’ll want to consider using group text messaging. This type of marketing will allow you to reach a wide audience in a short amount of time. Group text messaging can be used for a variety of purposes, from reminders about upcoming appointments to giving new information about your practice. You can also create campaigns, offer coupons, and get your patients involved in a cause with group text messaging.
In addition to SMS, you can also create a blog and use specific keywords to attract potential patients. Research shows that businesses that have a blog generate 67% more leads per month than those without a blog. Not only does blogging give you a chance to educate readers, but it also demonstrates your expertise and knowledge of a particular topic. For example, chiropractic clinics who post blog posts are more likely to increase patient retention.