How Chiropractors can use SMS to cultivate their patient list and increase revenue? Here are three ways to do so:
First, consider holding screenings. You can do so anywhere that has a captive audience. A local sports event is a great venue, as is a community event such as a school or neighborhood get-together. A screening at a local school or community event can increase your list as well. The screening can be held in an office or even at a community event.
Second, consider hosting an event or seminar in your community. A chiropractic seminar is a great way to increase awareness of chiropractic, and an event where new patients can learn more about it can generate new patients. Another way to generate new patients is to produce testimonial videos that highlight the specific benefits of chiropractic care. Once you have these videos, you can display them on your website to generate new patients.
Third, consider working with a marketing professional. A professional can help you create a steady flow of new patients and increase revenue. You can also hire a copywriter to write content on your website or produce marketing materials for your practice. You can also develop videos to show your work and explain common issues. For example, a video explaining how chiropractic adjustments are made will make your prospective patients feel more comfortable and likely to schedule an appointment.
SMS can be an effective marketing tool. Power Diary’s head of marketing, Sarah Bender, has discovered the secret to texting: It is a faster, more effective way to communicate with clients, and it is read by nearly everyone. SMS helps Chiropractors stand out from the crowd. It’s quick and easy to use, and it allows chiropractors to create stronger relationships with their clients.
Having an ebook is another great way to get new patients. Many people have suffered from auto accidents or work injuries. Chiropractic ebooks and podcasts explain the benefits of the practice to new patients. You can even create a specific eBook or podcast focused on chiropractic. This way, you can reach out to your existing patients and potential patients alike. The ebooks and podcasts can be very niche-specific.