How Chiropractors can use SMS to cultivate their patient list and increase revenue is a question you should be asking yourself. In this article, you will discover how you can create a text marketing campaign that will drive traffic to your practice. You should also determine your patient persona, otherwise known as your avatar. This is an archetypical representation of the person you want to attract. Create this persona to help you build campaigns that are relevant to them.
The first step in retaining patient data is to establish a strong communication strategy. Patients don’t typically ask their doctor why they need certain treatments, and the “don’t ask, don’t tell” dynamic hurts your chances of patient retention. You must take the initiative to share your findings with your patients and the right technology can help. Patient education is a key benefit of an EHR, which the American Chiropractic Association describes as one of the most important features. Patients want interactive educational materials and patient portals to learn more about their condition and why they should continue visiting.
Marketing strategies are important for chiropractors because it is critical to retain existing patients and attract new ones. These strategies can be done through word-of-mouth, social media sites, and promotional products. In addition, chiropractors can create podcasts and share them with their patient list. The podcasts can feature their own patients, business owners, and chiropractic professionals. Email marketing has long been used by chiropractors to build their brand, develop prospective leads, and educate patients about chiropractic care. It can help them find a healthier lifestyle and improve their health.
Another important way to nurture your patient list is through mobile devices. According to the Pew Research Center, 62 percent of smartphone users looked up health information within the past year. This means that chiropractors should take advantage of this growing trend to reach more potential patients. And since mobile devices are widely used today, it is imperative that they incorporate mobile resources into their marketing strategies. This will ensure that their patient list grows faster.
Achieving this goal is a difficult task. While it can bring in new patients, the time and effort required to nurture your patient list is significant. Organic growth is slow, costly, and time-consuming. By leveraging focused social media marketing, chiropractors can put their practice in front of thousands of potential new patients and increase revenue. In the end, the compounding volume of new patients could easily overtake the normal attrition rate.
Blogs are an effective way to cultivate your patient list. By writing content with targeted keywords, chiropractors can target prospective patients who are searching for a specific issue. Demand Metric reports that businesses with blogs produce more leads than those without. Additionally, blogs can help chiropractors educate their readers while demonstrating their expertise on a particular topic. It’s important to be consistent with your postings.