How Chiropractors can use SMS to cultivate their patient list and increase revenue? Here are some ways. First, consider what you can send through SMS. What is the most effective way to use this service? Read on to learn more. For those who aren’t sure, SMS is a great way to keep in touch with current patients and attract new ones. Second, SMS can help you improve the patient experience. You can also send patients a link to a review platform. This will help you build trust with your patients and increase your show rate.
Another way to reach potential patients is to blog about your practice on LinkedIn or Twitter. You can also tweet articles or share helpful videos. Adding testimonial videos can help generate new patients. The best testimonials are ones that highlight specific benefits of chiropractic. These testimonials can also be added to your website. The chiropractor will have more access to these testimonials than a traditional chiropractic practice. Using videos can increase your patient list by more than 200%.
Another way to cultivate your patient list is to use automated text campaigns. These can be used to contact patients at critical moments of their patient journey. These campaigns can reach every patient, as well as send personalized messages. For example, Dr. Carolyn Griffin had a difficult time with patient retention. Using SMS to nurture her patient list, she set up an automated reactivation campaign in ten minutes. Within a week, she received 19 reactivations.
When people opt in to receive marketing communications, they have been enticed and nurtured to sign up. This process is called a marketing funnel. The communication funnel includes hundreds of messages, all tailored to the interests and behavior of a prospective patient. The maximum ROI is attained after nine marketing touches. So, what can chiropractors do to maximize the potential of their patient list?
Another way to nurture your patient list is through ebooks. Many people have a variety of problems, such as auto accidents or work injuries. By offering eBooks on how to treat common injuries and improve range of motion, chiropractors can educate and inform potential patients. And, as a bonus, patients who buy your ebook will know how important they are to your patient’s overall function.
In addition to collecting contact information, you can segment your database by service type. If your practice offers chiropractic services, you can segment patients by service type, location, and preference. With these insights, you can tailor your messaging to your ideal patient. Ultimately, you can create a patient funnel system that attracts ideal patients, nurtures them, and converts them into paying patients.