If you’ve been looking for ways to grow your patient list, you’ve probably wondered how you can use SMS to do so. SMS has many benefits, from improving patient engagement to boosting revenue. More than 80% of Americans fifty years of age or older prefer SMS over email. And SMS is a cost-effective way to grow your practice and boost your bottom line. You’ve probably thought of SMS, but did you realize that it’s also one of the easiest ways to engage with your patients socially?
The best way to maximize the effectiveness of SMS is to use it on relevant social media channels. For example, consider using local directories to showcase your practice. These will put your practice on the map, and you can earn goodwill in your community. Sponsorships are another effective way to build local connections and establish credibility. In addition to SMS, consider using a patient portal to let your patients send you messages directly and stay connected with you.
Research shows that 91 percent of chiropractic patients are more likely to choose a doctor who uses multimedia to educate them on different topics. Despite this, a recent survey by the U.S. Bureau of Labor Statistics revealed that the number of chiropractors is expected to grow by 15 percent by 2022. In addition, more than half of these doctors are using mobile apps to communicate with patients.
Another way to engage your patients is through eBooks. Ebooks are becoming more popular due to their portability. You can create chiropractic-specific ebooks that address the most common injuries people have and explain the benefits of chiropractic treatment. Then you can send them audio and video podcasts related to those topics. They’ll be very likely to read your book and be interested in what you have to say.