How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
By using SMS to nurture their patient list, chiropractors can attract new patients while improving the customer experience. SMS can also encourage patients to write online reviews or share a link with others. By building a strong reputation, SMS can help chiropractors attract new patients. SMS is a great way to increase your patient base and increase revenue. For more information, visit how Chiropractors can use SMS to nurture their patient list.
Despite its high potential for success, chiropractic practices must consider a few important considerations before using SMS. First, keep in mind the HIPAA rules. It is possible to text the wrong patient and violate HIPAA regulations. Also, be sure to check your patients’ date of birth to ensure that they are who they say they are. Second, be mindful of the time of day when you are sending texts. SMS messages should not disrupt your valuable client’s sleep.
Third, chiropractors should leverage social media. More people are using social media today. Social media is a great source of new patients. By using social media to share information about your practice, you are able to increase your visibility in the community. You can even post testimonial videos on your website that highlight the benefits of chiropractic. When done correctly, these testimonial videos can help generate new patients.
Remember that smart marketing means knowing your audience. You should know where to advertise and use demographic data to target those people who are most likely to respond to your message. Another way to increase response is to geo-target your marketing. Target your advertising to people who are likely to be interested in chiropractic services. Place ads on local television channels, social media websites, and newspapers in areas where you believe your practice is popular. You can also target your local audience with Facebook local awareness ads.
Lastly, chiropractors can utilize SMS to build relationships with existing patients. To do this, they should identify their unique selling proposition. This may be a unique product or flexible appointment times. Whatever it is, they are looking for something better than what they already have. It’s time to tap into this growing marketing channel and grow their patient list and revenue. But, in the meantime, they should consider investing in a patient portal.
As a chiropractor, you can utilize SMS to build a relationship with your patients by using multiple channels to communicate with them. Research by the Pew Research Center shows that 62% of mobile phone owners use their smartphone to look up health-related information. This is a great way to build trust and create loyal customers. Then, you can use SMS to build relationships and grow your patient list.
If you want to reach busy people, a business massage program can be a great way to connect. Employees of large corporations can benefit from a 15-minute chair massage. By educating employees on the benefits of chiropractic, they can find ways to make a purchase. And, the therapist can provide a referral to your practice, which can be very valuable. By building a relationship with your employees, you can drive warm traffic into your chiropractic office.