How Chiropractors Can Use SMS to Nurture Their Patient List and Increase Revenue
Text marketing is a great way to re-engage past patients, remind them of upcoming appointments, and provide valuable pain management advice. Text messages also create an improved customer experience and can increase referrals. To get started, just create a simple text message template and send it to your list of patients. Don’t forget to check your HIPAA compliance before sending these messages!
Texting is the fastest way to reach your patients on the go! Almost 96% of Americans prefer sending text messages to voicemails or emails. With this in mind, SMS is a great tool for chiropractors to engage with their patient base on a personal level. It’s also one of the most affordable ways to build a patient list and boost your bottom line.
Using text messaging can help chiropractors build a patient list of patients who are looking for advice and recommendations on chiropractic care. Patients can also receive useful tips and infographics that help them maintain a healthy back. Lastly, they can even follow you on social media to keep up with your latest posts. Patients are your most important assets, so engaging with them outside of their visits is vital to increasing their revenue.
Marketing chiropractic services on social media platforms is crucial in today’s competitive market. Social media sites such as Facebook, Twitter, and LinkedIn can help you spread your message to potential patients. Your website can also contain testimonial videos, which help generate new patients. Make sure to highlight the benefits of chiropractic care in your videos. Once you have your videos on your website, you can show them to potential patients!
The most important aspect of this marketing strategy is open communication. Patients rarely ask why their treatment was recommended, so the “don’t ask, don’t tell” dynamic hurts your patient retention chances. To increase patient retention, chiropractors must be proactive about letting them know why continuing care is necessary. In fact, 58 percent of patients surveyed say they would like to use tech-based tools from chiropractors to learn about their care and why they need it.
Mobile devices are an increasingly popular platform for healthcare information. Using mobile devices to deliver this information to patients allows the chiropractor to share visual aids and videos about follow-up treatments. The majority of smartphone owners use mobile devices for health-related information, which means it’s vital to incorporate these into your patient communication strategy. It will make your patients feel more comfortable, and that will help your revenue grow.
When using text messaging to advertise, chiropractic clinics should include an eye-catching image and a compelling headline to get people interested in their services. They should also include a call-to-action and contact information. To increase response rates, chiropractors can offer an incentive such as a health screening, which educates the community about the benefits of chiropractic care. In addition to offering free chiropractic care, chiropractors can also use text messaging to target new patients.