Text messages can be an effective marketing tool for chiropractors. By creating an SMS chat service for patients, you can communicate with them directly from your website. Not only does this help you connect with new patients, you can also answer their questions, which will increase conversions and help you build relationships. Here are some ways you can use text messages to build a patient list:
Text messages are the preferred method of communication for most older patients. In fact, 86% of Americans aged fifty and above prefer to send texts over email. SMS allows chiropractors to stay in touch with patients on the go and boost their online reputation. SMS is a cost-effective method of patient engagement. The bottom line is that SMS can increase your patient list by over 50 percent. If you’re interested in building a patient list, SMS is the best way to start.
Using social media to build your patient list is also an effective marketing strategy. Social media is a great place to advertise, since more people use these networks. These potential patients can turn into new patients. By using social media to promote your practice, you can also generate leads from these networks. By using social media to spread information, you can also boost your patient list and increase revenue.
Before using SMS to build your patient list, it’s important to remember that your patients have the right to opt out. Text messages sent to the wrong patient could be intercepted and result in HIPAA violations. Always ensure you don’t expose PHI by asking the patient’s date of birth. In addition, you can text past patients to re-engage them.
Adding patient-friendly digital images can help your patients learn more about their condition. Patients will appreciate videos or slideshows more if they’re aware of it ahead of time. In addition to educating patients about the condition, they’ll be more likely to stay with your practice. Aside from making your patient experience more pleasant, digital images can help improve their overall health.
Another effective marketing tool for chiropractors is the billboard. People love billboards, and they are often in the driver’s line of sight. Moreover, creative and funny ads are effective at attracting attention. The Joint Chiropractic, for example, used creative, funny ads. The ads featured a witty message and an enticing offer. They were also able to reach out to the local community with free health screenings.
Another effective marketing tactic is a newsletter. Newsletters can be written by your patients and can be easily created. Newsletter templates are available from many email marketing services. Free design tools help you to create a newsletter. While email is a great tool for chiropractors, a referral system is often overlooked by them. Research shows that up to 50 percent of buying decisions are driven by word of mouth. Referrals are four times more likely to make a purchase when a friend has recommended the practice.