With the recent influx of younger immigrants, the millenial generation has surpassed the Baby Boomers as the largest generation in the United States. As such, chiropractors must target the Millenials to attract new patients. Companies have also gotten away from the basic purpose of social media: to connect with others. By using social media platforms to engage with patients, chiropractors can build a patient list and increase revenue.
With the right content, SMS can drive significant revenue growth. SMS also has a wide variety of benefits. First, SMS is highly engaging. SMS messages have the potential to reach patients at critical stages of their care. Second, SMS can be used to remind patients of their next appointment or offer pain management tips. Finally, SMS is an excellent way to nurture patient lists, improve customer experiences and increase referrals.
Marketing for chiropractors can include newsletters. These newsletters can feature specials, new services, and a general heads-up on the practice. Patients can also read reviews about chiropractors by searching their practice name on Google or other major review sites. This way, they’ll know exactly what to expect from a chiropractor. This is one of the best ways to build a patient list, and SMS can help chiropractors achieve that goal.
Text messaging has many advantages, and the most effective way to leverage it is to personalize the messages to each patient. As a one-to-one communication, text messages have high open rates and a high conversion rate. Also, it is easy to use, fast and universally read. Moreover, the convenience of text messaging makes it a highly effective way to market to your target audience.
It is imperative for a chiropractic practice to invest in patient education technology. Studies show that 58 percent of patients report that their health care experience was improved because of technology. But there are a few options for chiropractors who want to implement this technology. First, they can purchase a stand-alone patient education system. Such software includes 3D Practice, Speedy Assessment, and ChiroCloser.
Apart from using SMS to connect with patients, chiropractors can also leverage mobile devices. Most patients use mobile devices these days. Hence, chiropractors can use these devices to share videos or visual aids that will explain how their treatment works and what follow-up treatments are recommended for them. By using the power of mobile phones and mobile marketing, chiropractors can increase revenue and expand their patient base.
As the number of mobile users increases, so must the content. A quality video will convey an image of professionalism and authenticity. It is advisable to produce a professional video for this purpose. It can be short and informative, and may contain some tips or videos that help the patient improve their posture. With video marketing, chiropractic professionals should include testimonials on their website and social media accounts.