A chiropractor’s website must be high quality and reflect the values and personality of the clinic. Some chiropractors wonder if listing on Google, Yelp, or Facebook is enough to attract patients. A high-quality website demonstrates the chiropractor’s expertise and personality, and makes potential patients feel as if they are speaking directly to the practitioner. Here are a few digital marketing tips for chiropractors:
Listed in local business directories. Many people no longer use physical phone books, so chiropractors should consider submitting their practice to local business directories. Not only will listing your practice in these directories increase local traffic, but it will help build goodwill in the community. Sponsorships. These can build local connections, boost brand awareness, and establish credibility. Chiropractic marketing is not a one-way street.
Online reviews. Consumers increasingly trust online reviews of local businesses, so positive reviews can help convert more prospects to patients. Furthermore, online reviews serve as social proof, as more people trust them than they do personal recommendations. Even worse, a negative online review can negatively affect chiropractic marketing. In one study, Harvard Business Review revealed that even a one-star difference in online reviews had a five to nine percent impact on conversion rates.
Using Google AdWords. Paid ads on Google are a great way to attract new patients. These ads are branded as advertisements, so they are not mistaken for spam, so the patient will be aware of your ad. They are also likely to be interested in getting chiropractic treatments. In addition, Google AdWords marketing strategies help chiropractors reach new patients by displaying ads on specific keyword searches.
Protecting your reputation. Today’s social media platforms make it easier for customers to air their negative experiences. Even one bad review can make or break your business. A well-established chiropractic practice should protect its reputation by not engaging in price wars with competitors. However, patients will often allow a chiropractor to raise their prices if they feel their experience was negative. Likewise, patients value the opinions of their friends and family.
Establishing a social media presence. Being active on Twitter and Facebook is a good way to increase referrals and patient retention. Post interesting articles and health tips on social media and link them to posts on the practice website. If you can get users to engage with your posts, you will strengthen your relationship with existing patients and improve your website’s Google ranking. Your patients will be grateful, and you will be able to use the feedback as a source of information for future marketing efforts.
Using advertising can also play a major role in chiropractic marketing. In the past, chiropractors have had to rely on word-of-mouth advertising to get new patients. But nowadays, it has become common for people to believe that doctors who advertise on TV or in newspapers are helpful. This has made advertising a vital component of a chiropractor’s marketing strategy. If your patients are happy with your service, they will most likely refer their friends to your practice.
Using paid advertising is another key element of a chiropractor’s digital marketing strategy. PPC ads are especially beneficial if your website is new, and you’re in a highly competitive jurisdiction. These ads take up prime real estate in the search results, which means they can get the attention of locals. If you’re considering PPC advertising, hire a professional to manage your campaign. This way, you can be sure that your money is being spent wisely.
Having a website is a great way to attract new patients. A website is also an important marketing tool, as many people visit websites to find information and services. Your website is a good place to direct patients to leave positive reviews. Use GatherUp to automate the process of requesting reviews. The more reviews you have on your website, the more exposure you’ll get. This strategy will also help you save on advertising costs.