There are many ways to expand your patient base and make your business more visible to potential patients. The American Chiropractic Association estimates that there are 70 thousand licensed chiropractors in the United States. Approximately 2,500 new chiropractors enter the workforce each year. There are 35 million people who seek chiropractic care each year. This means there is currently one chiropractor for every 500 Americans. For comparison, in 2018 there was only one McDonald’s in every twenty-three square miles! That’s why a well-defined digital marketing strategy is essential for chiropractors.
Digital marketing strategies for chiropractors focus on search engine optimization (SEO), which aims to rank chiropractic websites high in Google search results. Higher rankings mean more traffic and potential patients. Boosting traffic means higher lead generation and patient acquisition. By implementing an SEO strategy, you’ll be able to attract a wider range of potential patients. A well-defined digital marketing strategy will increase your chiropractic practice’s visibility and increase your conversion rates.
A chiropractor’s website should be user-friendly and informative. People are looking for a local expert in chiropractic care. It’s important to establish credibility and trust with potential patients through a well-designed website. Don’t use too many stock images, as this may detract from the website’s performance. Select images that reflect your practice’s personality, geographic location, and practice area.
A well-defined digital marketing strategy for chiropractors should include a newsletter. This will keep your practice top-of-mind for your clients. Schedule a newsletter slot and include relevant news or interesting articles from around the web. A well-defined chiropractic practice newsletter will also contain a link to your latest blog posts. This will allow patients to make an informed decision about their treatment. If your practice’s newsletter generates enough buzz, it can go viral, reaching a much larger audience than your following.
Content is a vital part of any successful marketing strategy. Articles attract new clients and should contain a call-to-action in order to get a potential patient’s email address. In addition to articles, chiropractors should make sure to use email marketing to keep their potential clients informed. Email marketing is an excellent way to establish a rapport with your potential clients and increase repeat business. An email marketing campaign should include a call to action to sign up for your newsletter.
The study population is composed of a variety of demographic characteristics. A majority of this group has an undergraduate degree and a household income of over $65,000. These individuals often have liberal political views and believe in alternative medicine. A chiropractor’s patient demographic is generally older, in the 45-65 age range, and has health issues affecting both their nervous system and muscular systems. The best way to reach these people is to develop a well-defined digital marketing strategy.
Google AdWords offers an excellent opportunity for chiropractic businesses to reach potential patients. With this digital marketing strategy, chiropractors can target their potential patients by placing labeled ads on specific keyword searches. Google AdWords focuses on local searches in close proximity to the chiropractor’s office. Patients who land on the business’s webpage through Google AdWords link are likely to be interested in learning more about chiropractic care.
A well-defined logo is an essential part of branding. It conveys the essence of your practice and helps prospective patients connect with your practice. A logo with a unique image and stylized wordmark is an excellent option. The logo should look professional, yet distinguish the practice from national companies. If you aren’t artistically inclined, consider hiring a graphic designer. Alternatively, you can take the advice of your team and patients and create an inspiration board.
Billboards are a popular way to promote chiropractic. They are highly visible in the line of sight of drivers. People are generally interested in relevant information and enjoy humorous ads. An example of an effective chiropractor’s ad is a joint-chiropractic practice that used a funny message and an enticing offer. This ad proved to be extremely effective. Using billboards, The Joint Chiropractic has seen tremendous growth.
Local SEO is a crucial component of a digital marketing strategy. While it may not be the most cost-effective option for a chiropractor, it can improve your website’s rankings in search engines. A well-done Google My Business listing can increase local awareness for your brand and drive additional traffic to your practice. While there are a number of other ways to improve your rankings, a clear digital marketing strategy is essential for chiropractic practices.