If you’re a chiropractor who hasn’t yet developed a clear digital marketing strategy, you’re missing out. You’re spending a lot of time and money promoting your services, but not reaching your ideal prospective patient base. Luckily, there are several ways to make sure that your practice is visible to the people you want to reach. Here are a few of our favorite strategies:
Google AdWords: This popular marketing strategy displays labeled ads on specific keyword searches within a certain geographical area. This type of advertising focuses on local searches near your practice. Because Google AdWords ads clearly state that they are advertisements, they are more likely to be patients interested in chiropractic treatment. The benefits of a properly designed digital marketing strategy for chiropractors are many. Among them:
Chiropractic websites: If you’re not able to get listed on Google, Yelp, or Facebook, a comprehensive website is a necessity for chiropractic marketing. It showcases your clinic’s unique values and personality and helps potential patients feel like they’re speaking directly to you. This approach also enables you to get better feedback from patients. You can do this yourself without hiring a marketing agency to do it for you.
Social media: Twitter is a fantastic way to interact with your audience. You can share your latest blog posts, practice updates, or even respond to patient questions. Similarly, social media can be a great place to run social media ads. Social media ads allow you to reach a broader audience and generate more qualified leads. Unlike traditional marketing strategies, these ads can be displayed in the news feeds of users. Moreover, social media ads can be video or photo-based.
Your website should feature your unique value proposition and incorporate relevant call-to-action buttons and copy. Use lead magnets relevant to your field. A website should also integrate a booking system so that prospective patients can easily make an appointment. Providing helpful information to your clients will build trust. Additionally, a newsletter will help build a list of loyal clients. A clearly defined digital marketing strategy for chiropractors is essential.
Content creation: Creating and posting content on a regular basis is one of the most cost-effective digital marketing strategies for chiropractors. Content creation will boost your website’s credibility, increase patient trust, and establish you as an authority in your community. Use infographics to create engaging content. A good infographic should include relevant information in a visually appealing way. A well-designed infographic will attract your target audience and help you establish your credibility.
Video: Using videos on your website is another great way to attract potential patients. Video testimonials can be embedded on your site, optimized for YouTube, and shared on social media. Social media platforms such as Facebook and Twitter are also great tools for creating awareness among existing and prospective patients. Social media is more of a brand awareness strategy than a sales tactic, so you should focus on creating content that fits the platform and helps your audience move closer towards your conversion goal.
Customer satisfaction: Another vital component of your digital marketing strategy is the quality of your service. While patients are generally price conscious, they also value other people’s opinions. A chiropractor who is not able to provide high-quality service can be easily ruined by a single negative review. In addition, patients are skittish about sharing negative feedback on their social media profiles. Therefore, it’s imperative to protect your reputation by offering excellent customer service.
Billboards: Billboards are an extremely effective marketing tool for chiropractors. Billboards appear in drivers’ line of sight. People are looking for information that’s relevant to their needs, and a humorous ad is sure to attract them. One chiropractor who used a billboard ad to showcase his or her team members and highlight his practice’s new services has found it to be a tremendous success.
Social media: Your social media presence should include a well-thought-out social media strategy. The content you post should engage patients and increase brand awareness. Posts on Facebook should be relevant to your practice and contain links to your blog or newsletter. Share promotions and events to engage your followers. Similarly, posts on Twitter and LinkedIn should mention relevant information about your practice. A well-developed social media strategy will help chiropractors attract new patients, while improving their reputation.
Website: You must create a professional-looking website for your practice. Your website should convey the personality of your brand, and your site should be easy to navigate and maintain. Your website should be mobile-friendly and SEO-optimized. It should be easy to schedule an appointment and convey your expertise in the most efficient manner possible. It’s estimated that 80% of clients use a website to find chiropractors.