Benefits of Digital Marketing Using Proven Methods

If you are looking for effective ways to market your business online, you should focus on using digital marketing using proven methods. This strategy is based on search engine optimization, or SEO. Search engines are constantly evolving, making understanding them a difficult task. Digital marketing using proven methods involves implementing proven techniques to increase your…

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Why a Bricks and Mortar Business Desperately Needs Digital Marketing

Why a bricks and mortar business desperately requires digital marketing is clear: consumers are increasingly using the internet to shop. And while most consumers go online to purchase their products, they also visit bricks and mortar store websites first. The more these businesses can use digital marketing to attract these online shoppers, the more likely…

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RACE Framework Explained

The RACE Framework is a marketing methodology that describes four different stages of the customer lifecycle. The first stage, Act, is a pre-conversion stage that is a critical component of the marketing funnel. It encourages interaction with your website and a potential customer before they complete the conversion process. Act actions can include seeking a…

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Opportunities to Grow Business by Developing a Digital Marketing Program

You can find many ways to grow your business by developing a digital marketing program, but how do you choose which ones are best for your company? The following are some examples of ways you can benefit from a digital marketing program. Read on to discover how you can begin developing your own digital marketing…

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Why a Bricks and Mortar Business Desperately Needs Digital Marketing

As consumers’ expectations shift and technology becomes more commonplace, bricks-and-mortar businesses need more effective tools to compete. Fortunately, there are several ways a brick-and-mortar business can harness digital marketing. Here are some ideas: First, prioritize your website. Many millennials spend time on the internet before visiting a brick-and-mortar store. Your website is your digital front…

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RACE Framework Explained

If you’re not familiar with the RACE Framework, this article will help you understand its four key steps. First, define your audience. Next, define your approach and traffic driving objectives. Next, define your market segmentation and positioning. And finally, measure your progress along the way. After all, if it doesn’t work, you’ll know you need…

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A Digital Marketing Strategy For Chiropractors

A chiropractor’s website should be easy to navigate and feature a compelling value proposition. Include a call-to-action button and relevant lead magnets to get potential patients to fill out a contact form or schedule an appointment. An effective social media strategy should use a mix of free and paid advertising, and be creative and diverse.…

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Opportunities to Grow Business by Developing a Digital Marketing Plan

There are many opportunities for growth in the digital marketing industry, and developing a digital marketing plan is one of the most effective ways to take advantage of these benefits. Here are some of the benefits to developing a digital marketing plan for your business. Read on to find out more. Developing a digital marketing…

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The RACE Framework Explained

The RACE Framework is a marketing funnel structure that outlines four distinct stages. Each stage focuses on different aspects of customer acquisition. The Reach stage focuses on generating brand awareness and building an audience. During this stage, your goal is not to sell products, but to drive traffic to web properties. In the Convert stage,…

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