A well-defined digital marketing strategy is imperative for chiropractic practices. The world has become increasingly social, making it easy for clients to air their bad experiences. In fact, research shows that one bad review can have a profound effect on the chiropractor’s business. While chiropractic is traditionally a high-end practice, consumers are increasingly price conscience…

Building a digital marketing program offers a variety of opportunities for your business. Developing a marketing strategy is essential for any business, and developing one can lead to more profits and greater customer satisfaction. There are a variety of options to help you achieve success in your digital marketing program, from social media to SEO.…

The RACE Framework is a comprehensive set of metrics to help you understand your customer’s behavior. The RACE framework can help you plan your digital marketing strategy, from social media marketing to customer support using questionnaires and surveys. In addition, it measures the lifetime value of customers and measures the quality of brand advocacy and…

You can improve your conversion rate and quality of leads by digitally marketing your business. This type of marketing engages your audience at every stage of the buying cycle, from initial inquiry to purchase. In contrast, traditional marketing methods are limited in their ability to determine who sees your ads. Depending on your audience, you…

You’ve probably heard about SMS marketing, but what are the benefits of using this method? Among other benefits, it is cheap and allows you to reach a large audience. You’ve probably wondered how you can maximize your return on investment (ROI) by SMS marketing, but it’s not as hard as you might think. You just…

Chiropractors need to advertise their practice online in order to gain visibility and more patients. Not only does it help them show their expertise, but it also helps establish trust with the audience they’re trying to reach. Marketing a chiropractic practice online shows that you’re committed to your community. And, it can help you reach…

While many small businesses start with great intentions, some fail to deliver. Small businesses have the advantage of targeting a very specific market, unlike larger competitors. While big companies may base their advertising budgets on national trends, smaller companies know exactly what local customers want. This knowledge can help small businesses attract new customers and…

If you’ve ever thought about using text messages to nurture your patient list, you know that it can be an effective way to attract new patients and maintain current ones. But how do you use SMS to achieve that? Keep reading to discover three ways SMS can benefit your practice. Here are some tips to…

A bricks and mortar business can benefit from a digital marketing strategy. In addition to having a good website and an active social media presence, you should also be using email marketing and segmenting your audience. The main reasons for bricks and mortar businesses to adopt a digital marketing strategy are: The first reason is…

RACE Framework explains Reach: A marketing strategy with the goal of increasing brand awareness and engagement with the audience. This stage targets audiences across websites, social media and search engines. The goal of this stage is to develop brand awareness, educate audiences and create brand loyalty. In this stage, you use owned, paid and earned…