While many small businesses start with great intentions, some fail to deliver. Small businesses have the advantage of targeting a very specific market, unlike larger competitors. While big companies may base their advertising budgets on national trends, smaller companies know exactly what local customers want. This knowledge can help small businesses attract new customers and…

If you’ve ever thought about using text messages to nurture your patient list, you know that it can be an effective way to attract new patients and maintain current ones. But how do you use SMS to achieve that? Keep reading to discover three ways SMS can benefit your practice. Here are some tips to…

A bricks and mortar business can benefit from a digital marketing strategy. In addition to having a good website and an active social media presence, you should also be using email marketing and segmenting your audience. The main reasons for bricks and mortar businesses to adopt a digital marketing strategy are: The first reason is…

RACE Framework explains Reach: A marketing strategy with the goal of increasing brand awareness and engagement with the audience. This stage targets audiences across websites, social media and search engines. The goal of this stage is to develop brand awareness, educate audiences and create brand loyalty. In this stage, you use owned, paid and earned…

If you manage multiple social media profiles, you’ll want to create a calendar for your posts. You can then add and schedule posts in batches. Many social media scheduling tools allow you to delegate this work to freelancers or in-house teams. The advantage of a calendar is that it helps you stay on top of…

While a website is an important element of any digital marketing strategy, bricks-and-mortar businesses need to put a premium on a good one. Two-thirds of millennial shoppers do some research online before visiting a brick-and-mortar store. Your website serves as a virtual front door that can make or break your business. In addition to offering…

A comprehensive digital marketing plan will encompass everything from blog content to email campaigns and social media. A comprehensive digital marketing plan will also incorporate paid advertising, website development, and more. If your digital strategy is missing any of these pieces, you are reducing the potential return on investment. To increase the value of your…

Developing a social media strategy for your local business is essential to its success. However, it is essential to set a specific goal and follow the right steps to reach it. For example, techniques for driving sales will be different from those to improve customer service. As with any other part of business, networking is…

If you are a small business owner, you might be tempted to focus only on advertising to attract new customers. However, your client list contains valuable information that can help you reach specific markets more effectively. While big businesses base their investments on national trends, smaller businesses know what their local customers want. By paying…

Before you launch your SMS marketing campaign, you should take a look at your audience. What are they looking for in your messages? Is your target audience more likely to buy your products if they receive them via text message? Are you targeting your customers based on their interests or demographics? This article will give…