There are several ways to leverage digital marketing in your business. These include acquisition, nurture, brand building and customer loyalty. Below are four of these methods. Once you’ve established a digital marketing program, you’ll be well on your way to seeing success in your business. Read on to learn more. Creating a marketing calendar is a great way to stay on track and accountable, and it will help you reach your target audience segments. For example, January is a great time to release a training webinar. You’ll need to create a slide deck, design social media graphics, and promote the training webinar across several channels.
A digital marketing program will help your business reach customers beyond traditional advertisements. Considering that seventy-three percent of Internet users would rather see content than advertisements, digital marketing is becoming more prevalent than ever. When developing a digital marketing program, make sure to measure its success. Then, use these metrics to measure its effectiveness. Your digital marketing efforts should be tailored to your target audience. You should also track the results of your efforts, so you can adjust your strategy as needed.