3 Tips to Succeed With SMS Marketing
A few tips can help you succeed with SMS marketing. Ensure your SMS signup units match the look and feel of your brand. Also, make sure they are easily visible on all types of devices. You can even include incentives for signups, such as special discounts for new subscribers. Although discounts may be the preferred incentive, there are other options that can work as well. In addition, you can create a dedicated landing page to educate consumers about your service or product.
While open rates are higher for SMS messages than for emails, they tend to have a higher unsubscribe rate. Therefore, it’s important to monitor your unsubscribe rates over time and compare them with your email campaign. By doing so, you’ll be able to create a baseline and compare future messages against it to detect outlier results. For example, if your SMS marketing campaigns were successful in reaching a higher percentage of subscribers, that might be a good sign that you should be sending more messages.
Another tip to keep in mind when using SMS marketing is timing. If you send messages at odd times, your consumers might consider them intrusive. Having a clear opt-out option is important, as many people have text message notifications set on their phones. By the time they wake up in the morning, they may already have forgotten about the sale you sent them. For this reason, it is imperative to set expectations and be aware of your target market’s time zones.
The second tip to help you succeed with SMS marketing is personalization. You should personalize your SMS messages by using web SMS software. By doing this, you’ll have an easier time generating a loyal audience. SMS messaging has a limited character limit, so you should consider your marketing message accordingly. Ensure your message contains the CTA and a call to action. Similarly, your mobile coupons should include details about the coupons, including instructions on how to access them. Lastly, make sure you don’t overdo it. If you do, your consumers may decide to opt-out of receiving your messages and move on to the next campaign.
When it comes to SMS marketing, there’s no better time than now. With the holidays just around the corner, the time is ripe for SMS marketing. In fact, in Black Friday 2020 alone, SMS marketing will account for 2.5% of total orders placed on the day. That’s tens of thousands of orders! So, don’t underestimate the power of text messaging to drive business. Its popularity is only going to increase.
As a bonus, SMS marketing offers higher engagement rates than most other channels. According to Business2Community, SMS response rates can reach 45%, while email response rates are only 6%. Moreover, SMS has higher click-through rates, which outperforms email at 2.43% and Google Adwords at 2%. Besides that, consumers can give their consent via SMS through opt-in forms, tick acceptance boxes, or even verbally.